About

Doone was launched in 2018 by Doone Murphy to create romantic, timeless pieces which can take you through the day right to the evening, with a more sustainable approach to fashion. Each piece is carefully handmade in London by a skilled seamstress, with the highest quality (mostly end-of-line) fabrics locally sourced, making them limited editions or entirely unique pieces. We believe in slow fashion and follow an entirely no waste promise - our dresses are all made to order, and without any exploitation. We don’t make seasonal collections, instead all our styles are available year on year going against throw away fashion. Most of our styles are breastfeeding friendly to keep you feeling elegant through all phases of life. We also offer bespoke orders where you can choose any of our styles in any Liberty fabric and adjust our sizes to fit you!

Each piece is inspired by the women in Doone's family; Each dress is named after one of them.